The age of persuasion: How marketing ate our culture cover image

The age of persuasion: How marketing ate our culture

By Terry O'Reilly, Mike Tennant
epub
Format
2009
Year
English
Language
Knopf Canada
Publisher

Summary

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing. The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.

Related books


Others
Ageing and employment policies. United States 2018 : working better with age and fighting unequal ageing.
coll.
Others
Ageing and employment policies. United States 2018 : working better with age and fighting unequal ageing.
coll.
Psychology
Better with Age: The Psychology of Successful Aging
Alan D. Castel
Others
From Age to Age - Stories of Haidakhan Babaji
Giridhari Lal Mishra
Others
Middle-Aged Gay Men, Ageing and Ageism
Paul Simpson
Others
Aging in European Societies: Healthy Aging in Europe
Phellas Constantinos (auth.), Constantinos Phellas (eds.)